The Team
From left to right: Jean‑Michel Louis, Cyril Grace and Jean‑Baptiste Auvray.
Photo credit: Valérie Six
Jean-Baptiste Auvray
Founder and Creative Director
Jean-Baptiste Auvray is a designer, interior architect and scenographer who lives between Paris and Annecy. With an exceptional eye for detail, Jean‑Baptiste understands how to translate the concept behind a brand, a Maison or a person, into the design of objects and spaces. His experience of both grand architecture and subtle redesigns make him comfortable with projects of any scale, faithfully ensuring that the overall vision is reflected in even the smallest details.
To ensure that a brand’s vision is faithfully reflected in the creative process, Jean‑Baptiste oversees each project’s artistic direction. Key to this is his ability to identify the materials or the savoir-faire that will effectively transform a concept into reality.
Faire collaborates with a network of exceptional craftspeople who are equipped to tackle these challenges. They share a profound and intrinsic understanding of their respective crafts and take pride in applying their work in new and original ways.
His story
From 2001 to 2010, Jean‑Baptiste Auvray worked with Patrick Jouin’s design agency, where he took interior furniture designs from concept to completion collaborating with manufacturers such as Cassina and Kartell. He also designed street furniture at JCDecaux and worked with luxury brands such as Puiforcat, G.H.Mumm, Lancôme and the chef Alain Ducasse.
In 2010, Jean‑Baptiste Auvray founded the Auvray Agency in Paris and Annecy with the aim of combining the most ambitious expertise with sensitive design ideals based on the connections between materials and people. He currently designs sets and exhibitions for the global jewellery brand Maison Van Cleef & Arpels.
Jean‑Baptiste Auvray teaches interior design at the prestigious Camondo School, Les Arts Décoratifs, Paris.
Key events
Salon Révélations 2017
Grand Palais, Paris 8e.
Clouds made by Aubusson tapestry for Van Cleef & Arpels
Galerie Le Molière, Paris 1er, 2019
Agence Faire, Paris 11e, 2019
Contemporary furniture collection
Publication of a self-published manifesto with Thierry de Beaumont
September 2019
Discovery and Rediscovery Pavilion
Venise, 2018
Pavilion featuring 20 arts and crafts
Cyril Grace
Director of Operations
With 20 years experience in the event industry, Cyril is an expert in event strategy, management and production.
With a love of artistry and technology and a sensitivity to architecture, he has overseen many special projects internationally, particularly for luxury homes. Cyril brings operational and technical expertise to Faire’s project management.
Jean-Michel Louis
Director of Development and Public Relations
Jean‑Michel’s holistic perspective was developed as he learned to balance managerial, commercial and MarCom responsibilities during his career in event communication and brand home experiences.
Well-travelled and passionate about creating experiential and immersive environments, Jean Michel brings his expertise and interpersonal skills to the Faire agency. Together with Jean‑Baptiste, Cyril and the Faire team, he shares strategic responsibility for all agency projects, ensuring that our clients are consistently delighted.
